Sisyphus knew nothing of the pain that goes into the promotion of issue after issue; Each issue a rock that would take Hercules to juggle; every six months (or two, or four; or weeks, if you like) a new rock, Such that when first you thought it was enough to distract Cerberus, soon you need a Hydra and a Hero chopping heads to find for every one a willing maw Until you wonder, in idle moments (not that idle moments are allowed into your mythological metaphor of a life, inventing contests and finding very few heroes to try them) whether Homer would have written, could have written a third tale, breaking the fourth wall, of his struggles with promotion.